Feb 18

This CASE article is a must-read for understanding the potential and limitations of applying the techniques of the Obama campaign to development and alumni relations…

Can that same technology be applied to the academic arena? Absolutely, says Richard Mintz, director of the New York office of Blue State Digital, the company considered the technological mastermind of Obama’s campaign. “Any organization whose members have a natural emotional commitment or inherent sense of loyalty is very ripe for this kind of program,” says Mintz. “I think the potential for alumni fundraising is very exciting.”

Read the whole thingмебели пловдив.

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